Tarpon Fishing and Fun in the Sun in Southwest Florida

Tarpon Fishing Season is fast approaching!!! It will be starting up in April and we will be hunting for them. We call it hunting because we go to our spots and watch for them to "roll" before we stop and put or lines in the water. When we see a minimum of 3 rollers we will then put the hook down and throw our lines out. Rollers are when the fish comes to the surface and you see the fins “rolling” on top of the water. Imagine a bouncy ball rolling down the road…When you see those three rolls you know they are there! Using the correct bait for the area is very important. Some of our fishing areas require live bait swimming on the hook and others require bait lying on the bottom of the Gulf Floor. Whether it is live (which is obviously fresh) or cut bait on the bottom it should always be fresh or “fresh dead.” If you are an adrenalin junkie and want to get it flowing fast you need to experience the “Hook Up” with a 125lb Tarpon. The beauty and adrenalin combined makes me love the sport and love living in Southwest Florida. It is one of the main reason I choose to buy a house in Cape Coral on the water…I just love fishing so much. Back to my point…The beauty of the Tarpon Jumping and dancing on the water is something to behold. It is magical when the Tarpon come straight out of the water, and then dance on top with their tails. You really become one with the fish in this process. Now my favorite fish, HUGE HENRY, the uncatchable son of a gun, is much different. When you hook him he comes out of the water on his side. The last time I “hooked up” with Henry, he came out of the water three times and just before he spit the hook out, is swear; he winked at me just to remind me who rules the water. Huge Henry is 7 f

eet long and hundreds of pounds, truly a wonderful fish to hunt. The Big Boys will wear you out so you should have your arms in good condition to fight these pre-historic monsters. I love living in Cape Coral and Fishing year round. I fish Sailfish, Marlin, Mahi-Mahi, Tuna and other game fish. Fighting these guys is as good as it gets in Southwest Florida. We are home to world renown Boca Grande Pass which is headquarters for Tarpon Fishing in Lee County Florida. If you are coming down to buy Real Estate in Florida, look no further than Just Right Realty Company. It is a company I own with my son, Justin Ruzicka, and through the Tarpon Season we are offering a Bonus when you buy with us. A FREE DAY ON THE WATER “HOOKING UP.” Oh, and not to mention some excellent waterfront knowledge about the real estate market. Come to Florida and have some fun in the sun!!

Ya’ll come down!! Jerry Ruzicka Broker, Just Right Realty Co. 239-337-7387

What does a realtor need from a Real Estate Broker?

Many people think that all it takes to be a good realtor is to go to a week of school, learn the laws regulating real estate, pass a test, and hang your license with ABC Brokerage and the next day business starts rolling in.  I wish it was as easy as HGTV makes it appear.  Show a loving couple three homes from $300,000-$400,000 and they pick one of the homes in just a 1hr TV show, and you get $12,000 for “all your hard work.”  If it were that easy then why is the average income for a realtor $11,000 in 2010?  The average number of homes sold by a realtor was less than 10.  Yikes, but Jonny said he sold 30 homes last year and made $150,000 while doing it.  This may be the case, but “Jonny” is not a new comer to the game and has mastered many of the skills needed to close real estate sales.  “Jonny” has been given the many skills and tools needed by his broker to make him this successful.  What are some of the skills needed?  I will just scratch the surface with the answer to this question because the truth is to be a master in the real estate industry there are hundreds of skills and “tools” you will need.  One skill that is often overlooked is  MONEY, or a Budget.  You know the same thing you do with your family’s money every month.  Figure out how much is coming in and how much is going out and hopefully less of the later.  If you do not have a good understanding of a budget you will get swamped in the real estate field.   Every business has something to offer Realtors that will help them close more sales, get more buyers, be seen more times on the internet, get your website to the first page of google(if only for 30 seconds) which in the internet world equates to ONE DAY!!  Anyway, my point is you could spend $50,000/year and have not received one good customer from the expense.  Your budget needs projections of income, figure $25,000 for your first year and you will be 200% higher than the average agent, none the less it is a good place to start.  From the $25,000 in income, you will need to pay for advertising, postage, vehicle expenses, signs, associations dues, office fees, faxes, photo copies, website, SEO(search engine optimization) to make your site on the first page of google, client gifts, your household expenses, which include but not limited to: food, clothing, rent, child care.  Now how much is portioned to each section, the master agent spend 40% of their expenses on advertising…for a newer agent, I would suggest $5000 of the $25,000 in income.  Of course you could spend less, but that just leads to longer times between sales.  Oh and since your income is averaged, you need to remember there may be a month or two where you don’t make anything but still have the expenses you need to pay for, that’s where your savings will be really helpful.  Since master agents spend 40% of their expenses on advertising, lets talk about good the numerous ways to advertise.  You have newspapers or other print media, website & SEO, facebook or other social media, direct mail, indirect mail, blogs, cable tv, radio, seminars, tradeshows, to name a few of the many forms of advertising.   In Fort Myers, I would suggest you stay away from Newspaper, TV, Radio, and Billboard ads if you are just starting out.  They are the most costly per “lead” that is generated from the income spent on the ad.  Direct mail, Websites, and Blogging are were you will get your best ROI.  Direct mail can be done as cheap as $.217 per piece of mail for postage, and Websites as low as $25/mth and Blogging is free just takes a lot of time.  For direct mail you need something catchy, but of value so the reader doesn’t treat it like junk mail.  If you get 1%-3% response on direct mail you are doing great.  That means you need to send 250 pieces every week, or 1000/mth and you should get 10-30 calls a month, of that you hope to get 50% closing ratio, and actually speak face to face with 5-15 people.   There are hundreds of Realty Websites out there with thousands of deign templates.  I have tried many of them, as most I was paying $99/mth until I found a great company out of the East Coast of Florida, who actually cares about good quality customer service!!! AND he was the least expensive at $25/mth!!! Amazing!  If you want email my webmaster at justin@jrrc1.com, he will be happy to give you the contact info of that company.  Again I have just scratched the surface of the many skills needed to be a master in the world of real estate.  If you would like to learn more feel free to ask, that is why I am here.  Kindly, Gerald Ruzicka, Broker/Owner of Just Right Realty Company.  Oh by the way, the average agent working for Just Right Realty Company Closes 20 transactions a year and makes $57,000 doing it.  A realtor needs many guidance from their broker as they master the skills and tools needed for real estate.  This guidance comes in many shapes and sizes, it can come from monthly office trainings, it can come from one on one time with the broker, it can come from the broker mentoring you.  A good brokerage, takes care of the realtors first!